With the MC Professional product, there are a couple of ways to improve the odds that your site will display in search results. Before reading, please keep in mind that no SEO practices can guarantee your site will improve ranking with search engines. However, the practices below are best practices that can help improve your site's SEO.
The CMS allows you to add the following metadata attributes: keywords, description, robots and author.
Keywords: Keywords is a comma separated list of words which highlight the topics within your content. The keywords attribute became popular for SEO in the mid-1990s. However, due to historical abuse of the attribute, there is much speculation today as to how much search engines rely on the keywords attribute when ranking sites.
Description: This attribute provides a concise summary of the page content. Some search engines may display the description attribute in search results.
Robots: This attribute allows you to give specific instructions for robots indexing your content. Robots are tools used by search engines to index websites and website content. Common examples of what you may find in this field include:
- Entering "noindex" in this field instructs robots not to index the page
- Entering "nofollow" instructs robots not to crawl links on the page. In this example, robots are told to index the content of the page, but not to follow any links within the content
- Entering "noarchive" instructs robots not to store an archived copy of the page
Author: This attribute indicates the author of the content
To add metadata to an article, navigate to Website > Articles > click the name of an article to edit it. Once in article edit mode, click Metadata Information to expand the metadata section.
Add your content here. When you're finished, click Save.
After your domain is setup, you can request that Google crawl your site to index it. Here's a link with more information from Google's site.
Search Engine Optimization really comes down to the specific content on your website. To learn more, check out our blog, which includes several pieces written about SEO.